High rate of expansion of the kitchen slowly take power market

 Recently, the reporter learned from the stores, generally lower prices in the current trend among home appliances, kitchen electricity prices are still high: about fifteen thousand yuan compared to the purchase of the washing machine , refrigerator, LCD TV, air conditioning and other large household appliances, a

an electricity sales in the kitchen staff, said in an interview, the current high prices of kitchen electric sales for two main reasons: One is the product technology characteristics of the decision - due to slow replacement of kitchen electrical, technology updates and high cost; the other is the high cost of sales, in the kitchen appliance store to sell electricity, the cost to be higher than traditional appliances. But That said, there are news that China kitchen electrical industry average profit margin of up to 30%, far higher than the traditional big 5% -10% of home appliances.

compared with developed countries, the Chinese kitchen electricity market is far from being effective to open up - the kitchen appliances market penetration is clearly insufficient. Compared to developed countries has reached 60% household penetration dishwasher -70%, the Mainland cities of less than 1% penetration rate of household dishwashers; microwave penetration rate in developed countries has more than 80%, while China's large and medium penetration rate of urban household microwave oven is about 10%; China has approximately 100 million urban households, with a whole cabinet of only 6.8% of them, a figure of 35% in developed countries in Europe and America.

the face of high profits, large kitchen appliance manufacturers have entered the electricity market, competition for market profits, including Changhong, the biggest movement of beauty and other manufacturers. Optimistic about China's foreign enterprises have begun to profit kitchen power market, have entered the market. Want to further expand in the domestic market, the price factor is a focus of many manufacturers now also spotted this fuss. On the one hand, many manufacturers have launched electric kitchen factory direct, organizational buy, etc., trying to open up the market with lower prices; the other hand, electrical kitchen appliance manufacturers to give up traditional stores and instead invest in home stores, due to its acquisition of home relevance, its sales were satisfactory. Data show that sales of home kitchen appliances store about the overall electricity market, 20% of the kitchen.

this, industry experts said: standards still to be improved, the overall technological level electric kitchen update also need to accelerate, as soon as possible so that more people the price down to an acceptable level of consumption up.